Early this afternoon, I collected three boxes of sunglasses and spectacle frames. I may have missed the solar eclipse, however I did not miss this focused opportunity. The sunglasses gave me a sense of nostalgia, reminding me of Tom Cruise in Top Gun, wearing his Ray-Bans. Today's celebrities have also promoted and promulgated retro-fashion, continuing to usher in the rites of passage of fashion. Fish-eye glasses are already making a comeback.
Old may be new. Remember how loyal consumers preferred Classic Coke to New Coke. In marketing, what goes around comes around - as retro-fashion. Certainly, creative marketing and innovative applications account for why some things stay the way they should.
According to Dr Lau Kong Cheen of Temporal Branding, 'That is why we settle comfortably at coffee shops - Ya Kun, or Killiney Road kopi tiams. Nostalgia is in!'
We are deeply grateful for the spirit of generosity of Agnes Kam for these gifts. I strongly believe that it will benefit many people. Do involve yourself by sharing with us, whom would benefit from these eye-care products.
Let us know how you, too, may like to help. Come on board!
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